Lake Effect Communications

Lake Effect Communications

Great reasons to be optimistic about South Bend's future

Thumbnail Impressions, Business in Chicago, Milwaukee, South Bend

An essay by Tom Figel published in the South Bend Tribune, May, 2011

     Though nettled by the brass of a tattered newsweekly including the city on a list of dying ones, South Bend has turned more attention to the message than to the source of it. The March 28 session that brought business leaders together, as well as the analysis provided by Karl King and John Roos in their 2010 report "Benchmarking South Bend," are examples of the thought being given to the city's needs and possibilities. Read more...

Trade Show Services

Excel at Your Next Trade Show

During the brief time a trade show takes place, it is a world of intense communications opportunity.

Those who prepared ahead of time do best: their announcements take place at the right places at the right time with the right audiences. Their companies appear in the issues of the show daily. They introduce themselves and their innovations during presentations and panels. They circle through the right meetings and receptions. They share information with, and they learn from journalists.

When the show ends, they leave with great lists of opportunities and commitments: articles that will appear in print, business relationships that will bear fruit, along with deals that will produce revenue and new opportunity.

At Lake Effect Communications, we like trade shows.

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