What does Lake Effect mean to you?

For us, it signifies the strength of Lake Michigan's effect on the temperature of the area. During winter, the lake keeps us warmer and, during summer, we are cooler.

But here's the conversation that took place with Megan at our printer, while opening up the new account for the new firm:

Tom: May I see how you are spelling that?
Megan: Tom, I grew up in Cleveland. I know how to spell "lake effect."
Tom: What's it signify to you?
Megan: Snow. Lots of snow.
Tom: What about summer?
Megan: Gray, rainy.

A day later, the November temperature was unusually warm.
Tom: It's nice and warm outside. Must be that lake effect.
Megan: Everyone will get sick.

So, are you a Megan about this or a Tom? Here's a chance to talk about the weather.

Great reasons to be optimistic about South Bend's future

Thumbnail Impressions, Business in Chicago, Milwaukee, South Bend

An essay by Tom Figel published in the South Bend Tribune, May, 2011

Though nettled by the brass of a tattered newsweekly including the city on a list of dying ones, South Bend has turned more attention to the message than to the source of it. The March 28 session that brought business leaders together, as well as the analysis provided by Karl King and John Roos in their 2010 report "Benchmarking South Bend," are examples of the thought being given to the city's needs and possibilities. Read more...

Social Media

Look around any event, visit any airport, ride any train and the importance of social media is apparent. Communication occurs today by means of programs and devices that can start global conversations or center on a household.

While communication rides on web sites, blogs, social media and video delivered to personal devices as well as business networks, fine writing remains central. As a result, the planning of social media utilization begins at Lake Effect Communications, LLC with the traditional core of expression. There is nothing to deliver until there is something put properly and thoughtfully into words.

Next, the expression of the message blends with the means of communicating it. We help you manage and complete that process through the methods of the day, all the time watchful for the advent of new favorites replacing Facebook, Twitter, and YouTube, just as Google, Facebook, and the Internet supplanted Altavista, MySpace, and the facsimile.

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Great reasons to be optimistic about South Bend's future

Social Media

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