Lake Effect Communications

Lake Effect Communications

Great reasons to be optimistic about South Bend's future

Thumbnail Impressions, Business in Chicago, Milwaukee, South Bend

An essay by Tom Figel published in the South Bend Tribune, May, 2011

     Though nettled by the brass of a tattered newsweekly including the city on a list of dying ones, South Bend has turned more attention to the message than to the source of it. The March 28 session that brought business leaders together, as well as the analysis provided by Karl King and John Roos in their 2010 report "Benchmarking South Bend," are examples of the thought being given to the city's needs and possibilities. Read more...

Publicity

The ability to achieve publicity is a chance for you to make an impression on new prospects... a chance to convince in an essay... a chance to present benefits and an entire argument in person... a chance for new relationships based on true information and mutual respect.

Lake Effect Communications service has at its core the type of writing we demanded as journalists. First, we understand through conversation and research so that we know your business logic and your plans. Articulation follows, with the logic expressed in writing that makes a clean argument. We act, making a presentation of your knowledge through introductions and announcements of many types — achievements, plans, services, products, recommendations — in varied media, from newspapers to new media.

            Media training that makes you comfortable

Before an interview – whether one you seek or one that seeks you – our media training will help you become comfortable with the presentation of your points.

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