Lake Effect Communications

Lake Effect Communications

New York Times about the management of news quotations

            "The Puppetry of Quotation Approval”, a September 17, 2012 New York Times column by David Carr, is a good, but sad, discussion of a trend becoming established.  The quotations that appear in a news report may not be the direct replies of the past.  Instead, the quotation that appears in the article may have been submitted to the corporation or the political campaign for revision, or may reflect some other horse-trading.
            The corporate community’s fear of revealing too much or being misunderstood is logical.  So is the reporter’s wish for information that is honest, spontaneous and human. 
            In the negotiation that Mr. Carr says corporations expect and journalists are pressed to accept, both parties in the dance lose: lifeless news without truth diminishes the news organizations needed by companies, journalists and news audiences. 

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