It's a good, new name for our firm, active since 1985.

Lake Effect Communications is a public relations firm as well as the parent firm for Figel Public Relations, LLC. Bill Figel has taken direction of that firm, which has its offices with us at 211 West Wacker Drive, Chicago, IL.

As Lake Effect Communications, LLC, we respond with market-focused services required by organizations in our own sizable metropolitan area as well as firms headquartered in other U.S. areas.

This region — extending from Milwaukee, WI through Chicago and Northwest Indiana to South Bend — daily provides goods and services to the world.

We have universities, cultural institutions and business enterprises constantly invigorated by the flow of intellectual capital and by the fresh spirit of new residents from all parts of the world.

We wake up each day to different configurations of talent and opportunity.

So Lake Effect Communications, LLC's approach, like the weather along our lake, is variable, always responsive to the realities of each client's hopes.