A Letter from Tom... continued

We wake up each day to different configurations of talent and opportunity.

So Lake Effect Communications, LLC's approach, like the weather along our lake, is variable, always responsive to the realities of each client's hopes.

As a reporter in the early 1970s, I experienced public relations during a time of letters typed with carbon copies, press releases produced on mimeo machines. A few years later, a fax machine — our Palm Beach, FL firm had an Exxon Qwip — was a wonder.

Now, of course, communication has adopted and discarded many tools: the electric typewriter, the word processor, the facsimile, and, in many cases, the phone call and the 30-second ad.