In an age when communication occurs in ways as fresh as an Internet posting and as ordinary as a phone call, we can forget that business objectives remain very personal. Often, the goal remains a friendly answer — "Come in!" — when a real person calls on another real person.

Lake Effect Communications helps you keep things personal, effective, and real. First, we join with you in knowing the people you want to know. Are they a handful of prospective customers and influencers? Are they a large number of business leaders and government officials affected by your business plans?

We help you plan, invite, organize and connect. Many remember the annual party that ANET Internet Solutions hosted for clients and friends, or the ceremonies that introduced Experian's Schaumburg campus. Our own 50 on Friday luncheon series, now in its 15th year, is a simple and distinctive way for us to make friends and introduce them to one another. Gatherings can also be a mainstay for a professional intent on developing strong relationships, a few people at a time, with peers in the business community.