Public relations in your plans

While you are examining Lake Effect Communications as a provider of public relations services, you may be examining public relations as a contributor to the accomplishment of your own plans.

A decade ago, two decades ago, public relations was a way for companies to make sure the market became aware of them. Today, the need can seem met by the avalanche of notes flowing toward all of us in social media, forwarded links and email.

But the need for communication – through effective means at proper costs – remains. Companies and organizations require impact and market interaction rather than an abundance of outflow.

As a result, a communicator’s part in a company’s success is a role blended with strategy and marketing. In this time, and at all times, communication that influences emerges from the logic of a properly managed company meeting the needs of intended customers.

Let’s continue the discussion: Tom Figel, 312-223-9536 x 301.

Great reasons to be optimistic about South Bend's future

Thumbnail Impressions, Business in Chicago, Milwaukee, South Bend

An essay by Tom Figel published in the South Bend Tribune, May, 2011

Though nettled by the brass of a tattered newsweekly including the city on a list of dying ones, South Bend has turned more attention to the message than to the source of it. The March 28 session that brought business leaders together, as well as the analysis provided by Karl King and John Roos in their 2010 report "Benchmarking South Bend," are examples of the thought being given to the city's needs and possibilities. Read more...

Events that develop relationships

In an age when communication occurs in ways as fresh as an Internet posting and as ordinary as a phone call, we can forget that business objectives remain very personal. Often, the goal remains a friendly answer — "Come in!" — when a real person calls on another real person.

The assistance you receive from Lake Effect Communications with business development and events helps you keep things personal, effective, and real. First, we join with you in knowing the people you want to know. Are they a handful of prospective customers and influencers? Are they a large number of business leaders and government officials affected by your business plans?

We help you plan, invite, organize and connect. Many remember the annual party that ANET Internet Solutions hosted for clients and friends, or the ceremonies that introduced Experian's Schaumburg campus. Our own 50 on Friday luncheon series, initiated in 1994, is a simple and distinctive way for us to make friends and introduce them to one another. Gatherings can also be a mainstay for a professional intent on developing strong relationships, a few people at a time, with peers in the business community.

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Public relations in your plans

Great reasons to be optimistic about South Bend's future

Events that develop relationships

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