Lake Effect Communications

Lake Effect Communications

Crisis Management

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     Reputation crises are of two types, in our opinion:

     In the first case, a person or an enterprise is suffering the discomfort of public attention to a practice that will remain in place.  The person or company just wants help diverting the public glare.  Lake Effect Communications, LLC is not interested in providing that service.  Water seeks its own level, so a group with that bent will find plenty of alternatives to Lake Effect Communications, LLC.

            The second type of need affects a person or company suffering from an event that is unfortunate, serious, and never to be repeated.  A company must close a plant or must choose one community over another for a location.  A natural disaster brings suffering and interrupts flows of needed products and services.  A product fails.  A performer’s intemperate political comment stirs up reaction to anyone using the artist’s music as a theme.  Misplaced trust in an executive or a partner proves wrong.  A key executive dies. Community activists have stirred opposition during a company’s application for a government approval. 

            Even for well-intentioned organizations, things do go wrong.  We can help them go back in order.  And, for wise companies and marketers ready to anticipate and solve crises before they attract public attention, we offer Reputecture.      

             A way to control a crisis by anticipating it

             Reputecture is a way for companies and marketers to anticipate and address crises of human failing – before the crises become public matters imperiling companies, investors and marketing partners.  This activity of Lake Effect Communications, LLC has its own web site: