Public relations in your plans

While you are examining Lake Effect Communications as a provider of public relations services, you may be examining public relations as a contributor to the accomplishment of your own plans.

A decade ago, two decades ago, public relations was a way for companies to make sure the market became aware of them. Today, the need can seem met by the avalanche of notes flowing toward all of us in social media, forwarded links and email.

But the need for communication – through effective means at proper costs – remains. Companies and organizations require impact and market interaction rather than an abundance of outflow.

As a result, a communicator’s part in a company’s success is a role blended with strategy and marketing. In this time, and at all times, communication that influences emerges from the logic of a properly managed company meeting the needs of intended customers.

Let’s continue the discussion: Tom Figel, 312-223-9536 x 301.

Great reasons to be optimistic about South Bend's future

Thumbnail Impressions, Business in Chicago, Milwaukee, South Bend

An essay by Tom Figel published in the South Bend Tribune, May, 2011

Though nettled by the brass of a tattered newsweekly including the city on a list of dying ones, South Bend has turned more attention to the message than to the source of it. The March 28 session that brought business leaders together, as well as the analysis provided by Karl King and John Roos in their 2010 report "Benchmarking South Bend," are examples of the thought being given to the city's needs and possibilities. Read more...

Crisis Management

Reputation crises are of two types, in our opinion:

In the first case, a person or an enterprise is suffering the discomfort of public attention to a practice that will remain in place. The person or company just wants help diverting the public glare. Lake Effect Communications, LLC is not interested in providing that service. Water seeks its own level, so a group with that bent will find plenty of alternatives to Lake Effect Communications, LLC.

The second type of need affects a person or company suffering from an event that is unfortunate, serious, and never to be repeated. A company must close a plant or must choose one community over another for a location. A natural disaster brings suffering and interrupts flows of needed products and services. A product fails. A performer’s intemperate political comment stirs up reaction to anyone using the artist’s music as a theme. Misplaced trust in an executive or a partner proves wrong. A key executive dies. Community activists have stirred opposition during a company’s application for a government approval.

Even for well-intentioned organizations, things do go wrong. We can help them go back in order. And, for wise companies and marketers ready to anticipate and solve crises before they attract public attention, we offer Reputecture.

A way to control a crisis by anticipating it

Reputecture is a way for companies and marketers to anticipate and address crises of human failing – before the crises become public matters imperiling companies, investors and marketing partners. This activity of Lake Effect Communications, LLC has its own web site: www.reputecture.com

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Public relations in your plans

Great reasons to be optimistic about South Bend's future

Crisis Management

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