Public relations in your plans

While you are examining Lake Effect Communications as a provider of public relations services, you may be examining public relations as a contributor to the accomplishment of your own plans.

A decade ago, two decades ago, public relations was a way for companies to make sure the market became aware of them. Today, the need can seem met by the avalanche of notes flowing toward all of us in social media, forwarded links and email.

But the need for communication – through effective means at proper costs – remains. Companies and organizations require impact and market interaction rather than an abundance of outflow.

As a result, a communicator’s part in a company’s success is a role blended with strategy and marketing. In this time, and at all times, communication that influences emerges from the logic of a properly managed company meeting the needs of intended customers.

Let’s continue the discussion: Tom Figel, 312-223-9536 x 301.

Great reasons to be optimistic about South Bend's future

Thumbnail Impressions, Business in Chicago, Milwaukee, South Bend

An essay by Tom Figel published in the South Bend Tribune, May, 2011

Though nettled by the brass of a tattered newsweekly including the city on a list of dying ones, South Bend has turned more attention to the message than to the source of it. The March 28 session that brought business leaders together, as well as the analysis provided by Karl King and John Roos in their 2010 report "Benchmarking South Bend," are examples of the thought being given to the city's needs and possibilities. Read more...

50 on Friday Luncheon

CANCELLED
50 ON FRIDAY LUNCHEON
for fun and games with friends from Chicago's business community
CANCELLED: Friday, December 9, 2011

Speakers: Dr. Sterling Wanzer and Mike Cepanzic, Worldwide Gifts

Discussion subject:“Managing the Healthcare Costs of the Modern Global Enterprise”

Noon to 1:30 p.m.
Backstage Bistro, Culinary School of the Illinois Institute of Art
180 North Wabash (Wabash & Lake Streets)
$65 per pair (cost includes a contribution to charity)

Friday, December 9, 2011 Program:

Speaking to a Stanford University gathering in September, Wisconsin Congressman Paul Ryan characterized the U.S. health care problem as one of inflation. “If you look closely,” he continued, “the reason is easy to see: The health care sector lacks most of the basic building blocks of a functioning market.”

Worldwide Gifts, viewed by many as the very definition of a functioning market, has developed a unique response to a costly problem bedeviling American industry and government today. Sprung from the inspiration of Worldwide Gifts’ extraordinary founder and CEO P. Donald Ellander, the Worldwide Gifts approach has at its core the founder’s sensitivity to the value and the needs of each member of the company’s global workforce.

Dr. Sterling Wanzer and Mike Cepanzic, the senior Worldwide Gifts executives entrusted with the global implementation of Mr. Ellander’s plan, will speak to us about the innovative approach and the positive results observed during 2011.

The two executives, longtime confidants of P. Donald Ellander as the founder’s personal coaches, security managers, and HR consultants, will pick companies represented in the 50 on Friday audience and make recommendations that can turn each company’s health care problem into health care advantage. At the end of their remarks, the speakers will answer journalists’ questions.

The December, 2011 50 on Friday program continues a generous Worldwide Gifts tradition that gives 50 on Friday audiences an annual glimpse into the business strategies of the leading global company. Using funds secured by a lien on his mother’s retirement home, the young entrepreneur P. Donald Ellander founded Worldwide Gifts in a small Florida retail shop that quickly burgeoned into today’s global amalgam of trade and manufacture. The varied commercial activities span the import of 97 percent of popular toy lines to the provision of imaginary friends for CTA and Metra commuters wanting to engage in screaming cellphone monologues.

About 50 on Friday:

Lake Effect Communications, LLC hosts 50 on Friday luncheons as occasions for friends to meet in the Chicago business community.

Lake Effect Communications, LLC

Focusing on communication within and from the region bordering Lake Michigan from Milwaukee to South Bend, IN, Lake Effect Communications, LLC provides services that help companies, service firms, and new ventures take charge of their marketplaces. Our clients are active in professional services, transportation, healthcare, real estate, technology, and the establishment of new enterprises. Questions and suggestions? Call Lake Effect Communications, LLC, 312/223-9536.

Menu, Friday, December 9, 2011

Prepared by Chef Michael Howe

The Mark Ingraham Appetizers

The Bob Jahn Grilled Bistro Pizza - Mornay Sauce, Caramelized Onions, Wilted Spinach,
Pickled Summer Tomatoes, Shaved Prosciutto

The Stephanie Phelan Fall Crostini - Crispy Baguette, Roasted Butternut Purée, Marinated Cranberry Beans,
Arugula, Shaved Pecorino, Pickled Asparagus

Entrées

The Robert Rush - Crispy Potato Ring, Baby Spinach, Warm Pork Belly,
Sunny Quail Egg, Banyuls Vinaigrette

The Joe Hirsch Mixed Grill - Mushroom Stuffed Chicken Roulade, Grilled Gulf Shrimp, Roasted Winter Squashes, Rapini, Whipped Yukon Gold, Roasted Chicken Jus

The Monk Forness Dessert

Chocolate-Cherry Bread Pudding -Chocolate Brioche, Crème Anglaise,
Toasted Almond Ice Cream

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Public relations in your plans

Great reasons to be optimistic about South Bend's future

50 on Friday Luncheon

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